Cookie Policy
Our cookies and equivalent technologies policy
Our website, Dunelm.com, uses small text files known as cookies and equivalent technologies, such as tags and pixels (hereafter referred to as “cookies”) to help you navigate our website and allow us to provide you with features, personalise content and give you the best possible experience.
If you choose to disable all cookies it means your shopping experience will be limited to browsing. It also means you won’t be able to add products to your basket and buy them.
For more information on how we use cookies and how you can remove them, see below.
Types of cookies we use
First and third-party cookies
First party cookies are created and owned by us and directly stored by our website. Many of these cookies are all essential and allow us to perform the functions necessary for operation of the site.
Our website also uses third party cookies from selected and monitored suppliers who may also set cookies or employ cookieless approaches during your visit to show you different products and services based on what you have shown an interest in.
Cookie management
You can amend the cookie preferences that you have previously set for Dunelm.com at any time by clicking the 'manage preferences' button below. Alternatively, you can set your browser to block or restrict cookies as outlined below.
Blocking or restricting cookies
You can restrict, block or delete specific cookies from Dunelm.com, or any other website for that matter, by adjusting the settings on your browser. Each browser is different, so check the 'Help' menu of your browser to learn how to change your cookie preferences.
For more information, see European Interactive Digital Advertising Alliance’s Your Online Choices. If you'd like to opt out, please go to the Network Advertising Initiative website.
Cookie Groupings
These cookies are required for the operation of dunelm.com. For example, allowing a secure checkout, authenticating payments, and ensuring the website is loading correctly.
Essential first party cookies:
Name of Cookie
Purpose
_legacy_auth0.is.authenticated
Allows authentication on "My Account" - Valid for 1 month
auth0.is.authenticated
Allows authentication on "My Account" - Valid for 1 month
bms.listOwnerId
Holds the basket ID, which is used to store the products added to your basket - Expires at the end of the browsing session
cookieConsent
Previous Dunelm.com cookie consent mechanism - Expires at the end of the browsing session
dunelm_offline
Set if you navigate to Dunelm.com without a network connection - Expires at the end of the browsing session
was_session_2
Holds your browsing session details, provisional order id and customer id. This cookie is set on checkout - Expires at the end of the browsing session
was_session_2.sig
Holds a signature to validate the information in the was_session_2 cookie - Expires at the end of the browsing session
isCheckout
Checks to see if the ‘back’ button is used to move from the checkout back to the basket page - Expires at the end of browsing session
cc_essential
Checks if essential cookies are allowed. This is always enabled by default - Valid for 1 year
cc_performance
Enables performance and analytics cookies. This is always enabled by default - Valid for 1 year
cc_functional
Checks if functional cookies are allowed - Valid for 1 year
cc_targeting
Checks if social media / marketing cookies are allowed - Valid for 1 year
flags_*
All the cookies beginning with ‘flags_’ allow us to test new features in the website - Validity ranges from 1 hour to 1 day
BASKET (localStorage data)
Holds the information related to your basket - Local storage (doesn't expire)
emailPopupId (localStorage data)
Holds an id used to show you an email popup message - Local storage (doesn't expire, but id is cleared after popup message is displayed)
cc_visited_date (localStorage data)
Holds data to date stamp your first visit to the website. - Local storage – doesn't expire
cookie_policy_version (localStorage data)
Holds the date of the last update of the cookie policy. - Local storage – doesn't expire
Essential third-party cookies:
Provider
Purpose
Validity
Privacy Policy
Algolia
Used by our on-site search engine, Algolia, to provide the search feature and provide you relevant results.
Expires at the end of browsing session.
Cybersource
Used to accept payment in our checkout process.
Expires at the end of browsing session
Paypal
Allows us to accept Paypal Services on our website checkout.
3 years after your last visit to the website.
These cookies help us understand how visitors use our website, and provides us with information to help us improve your browsing experience. The data is anonymous and assists us in continually improving our website.
Provider
Purpose
Validity
Privacy Policy
Google Analytics
Used for tracking and reporting on website traffic across devices in a way which doesn’t personally identify individuals.
2 years after your last visit to the website.
ContentSquare
Used to provide analytics about your visit to our website.
9 months after your last visit to the website.
These cookies improve your shopping experience. They enable helpful functions such as seeing product reviews or recommendations. Disabling these cookies may cause features of our website to not function as intended.
Functional first-party cookies:
Name of cookie
Purpose
Validity
Privacy Policy
recent_searches (localStorage data)
Saves up to five previous searches you have entered on the website.
Local storage - doesn't expire
Functional third-party cookies:
Provider
Purpose
Validity
Privacy Policy
Bazaarvoice
Allows us to collect and display customer reviews and ratings of our products.
1 year after your last visit to the website.
ConferWith
Allows us to connect you with colleagues in-store via video call, should you choose to use the service.
1 year after your last visit to the website.
Hotjar
Helps us better understand user experience. For example, how much time you spend on a page and what you like or dislike.
1 year after your last visit to the website.
Kibo Commerce
Allows us to personalise your experience on our site as well as test improvements and measure their effectiveness.
Up to 1 year after your last visit to the website.
These cookies help inform us about what you’re interested in, so we can show you relevant adverts on other websites. Disabling these cookies will mean ads you see may be less relevant to you.
Some Social Media and Marketing Cookies access data from Performance and Analytics cookies and Essential cookies, but this only occurs if you accept Social Media and Marketing cookies. You can change your preferences at any time.
Provider
Purpose
Validity
Privacy Policy
Affiliate Window (AWIN)
Measurement of marketing effectiveness for some marketing partners, and calculate commissions payable.
The longest lasting cookie expires 30 days after your last visit to the website.
Bing
Used to personalise ads on and measure the value of ads on the Bing advertising network.
The longest lasting cookie expires 13 months after your last visit to the website.
Criteo
Used to personalise ads, measure the value of ads, and deliver relevant ads across the internet on many websites.
The longest lasting cookie expires 13 months after your last visit to the website.
Digital Ad Exchange (DAX)
Used to personalise ads on and measure the value of ads on the DAX advertising network, which includes audio and streaming services.
90 days after your last visit to the website
Used to personalise ads on and measure the value of ads on the Facebook advertising network.
90 days after your last visit to the website.
Flashtalking
Used to personalise ads, measure the value of ads, connect devices and audiences together, deliver relevant ads across the internet on many websites, and provide analytics.
2 years after your last visit to the website
Google Ads (includingAdSense, AdWords and Doubleclick)
Used to personalise ads on and measure the value of ads on the Google advertising network.
90 days after your last visit to the website.
Used to personalise ads on and measure the value of ads on the Pinterest advertising network.
1 year after your last visit to the website
Salesforce
Used to deliver marketing messaging and non-marketing messaging (email in particular), and measurement of this activity.
2 years after your last visit to the website
Tealium
Used to segment and understand customer behaviour across all our platforms. Also used to deliver relevant and personalised marketing to you, across all of our channels and across the internet.
1 year after your last visit to the website
Meta
Used to personalise ads on and measure the value of ads on the Meta advertising network.
90 days after your last visit to the website.
Used to personalise ads on and measure the value of ads on Pinterest.
1 year after your last visit to the website
TikTok
Used to personalise ads on and measure the value of ads on TikTok.
13 months, after your last visit to the website
Snapchat
Used to personalise ads on and measure the value of ads on Snapchat.
1 year after your last visit to the website
Banner advertising on other websites
Banner advertising is designed to provide you with a selection of products based on what you’ve been viewing on our website, Dunelm.com, which are presented to you by our advertising partners when you visit other selected websites. These adverts may highlight alternative products as well as ones from other categories relevant to your browsing history. These adverts are based on cookies.
Updated June 2022