Look for this label to shop our own-brand products made from more sustainable materials
SHOP DUNELM CONSCIOUS CHOICE
What is Dunelm
Lots of our customers and colleagues tell us they want to know how to shop with the environment in mind, but making the ‘right’ decision for your home and the environment can be complicated. We’ve created Dunelm Conscious Choice with the aim to be transparent about our own-brand products and make it easier for everyone to find homewares that have a reduced environmental impact (compared to other products available from Dunelm).
The products that this label applies to aren’t fixed forever. As technology and knowledge on sustainability evolve, we’ll regularly review our Dunelm Conscious Choice collection to keep up with and reflect these developments.
Right now we’re focusing on the raw materials we use, as this is where our data shows the greatest opportunity to reduce the environmental impact of our products. We know it’s only one piece of the puzzle and we still have more to do, but our journey to improve the whole product life cycle begins here. We’re working behind the scenes to make meaningful changes, with long-term goals that include creating better supply chain processes and localising sourcing regions closer to assembling factories.
The Dunelm Conscious
To get this stamp of approval, every item must be made from at least 50% more sustainable materials (by weight), compared to conventional alternatives. You can find out more about the materials we’re focussing on below.
Many of them also offer an extended guarantee of between 5-25 years. We want to encourage everyone to keep our products away from landfill, and have designed these items with quality and longevity in mind. Items with an extended guarantee have been rigorously tested to ensure they can be used, reused and will last the test of time.
More sustainable materials
Whether it’s the way they’re grown, made, processed or transformed, there are lots of ways that material choice can contribute to reducing our impact on the environment. Here are the ones we’re using right now.
Made from certified recycled polyester from waste, like plastic bottles or manufacturing off-cuts. Recycled polyester helps the movement towards a more circular economy, reducing waste going to landfill. Compared with virgin polyester, recycled polyester helps conserve crude oil reserves during fibre production.