Materials

Recycled cotton is made by reprocessing existing cotton fibres so they can be used again. Most recycled cotton comes from unused cotton waste left over from the manufacturing process, which is broken down and spun into new fibres. Life cycle assessments show that using recycled cotton can reduce carbon emissions, water use and land use compared to virgin cotton. We work with independent standards such as the Global Recycled Standard (GRS) and Recycled Claim Standard (RCS) to verify the recycled content in certified materials and track it through the supply chain.

Organic cotton is grown without synthetic fertilisers, synthetic pesticides or genetically modified seeds. These farming methods help support healthier soils and promote ecological balance. We work with independent standards such as the Global Organic Textile Standard (GOTS) and the Organic Content Standard (OCS) to verify organic content throughout the supply chain.

Recycled polyester is made by breaking down existing polyester materials and re‑spinning them into new fibres. This helps reduce reliance on virgin polyester and makes use of resources already in circulation. Life cycle assessments show that recycled polyester can reduce carbon emissions, water use and land use compared to virgin polyester. We work with independent standards such as the Global Recycled Standard (GRS) and Recycled Claim Standard (RCS) to verify recycled content and track it through the supply chain.

Man‑made cellulosic fibres (MMCFs) such as viscose, modal and lyocell are made from wood pulp. Many branded MMCFs, like Lenzing and Birla that we use in a number of our products, follow independently verified sourcing requirements, including using certified or controlled wood sources. Because different MMCF technologies vary in their processes and impacts, environmental benefits apply to specific branded fibres rather than all MMCFs in general.

Timber can come from forests that are managed to balance environmental, social and economic needs. We work with independent standards such as the Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC), who set requirements for responsible forest management, including regeneration, controlled harvesting and protecting key environmental values. These certification schemes also include chain‑of‑custody systems that trace certified timber through the supply chain.

Recycled mixed fibres combine two or more recycled materials, such as recycled cotton and recycled polyester. They are made by breaking down existing textiles or polyester materials and re‑spinning them into new yarns, helping to keep valuable resources in use. Life cycle assessments show that blends containing recycled polyester can reduce carbon emissions, water use and land‑use impacts compared to equivalent virgin blends. We work with independent standards such as the Global Recycled Standard (GRS) and Recycled Claim Standard (RCS) to verify recycled content and track it through the supply chain.

Recycled glass is made by melting down existing glass materials and forming them into new products. Life cycle assessments show that recycled glass can reduce carbon emissions, water use and land‑use impacts compared to virgin glass. We work with independent standards such as the Global Recycled Standard (GRS) and Recycled Claim Standard (RCS) to verify recycled content and track it through the supply chain.

Recycled metals come from a range of sources, including factory offcuts and unwanted household items, which are melted and formed into new materials. We work with independent standards such as the Global Recycled Standard (GRS), the Recycled Claim Standard (RCS) and the SCS Recycled Content Standard to verify recycled content and track it through the supply chain.

Recycled plastic is made by breaking down existing plastic materials and remaking them into new products. Life cycle assessments show that recycled plastic can reduce carbon emissions and water usage. We work with independent standards such as the Global Recycled Standard (GRS), the Recycled Claim Standard (RCS) and the SCS Recycled Content Standard to verify recycled content and track it through the supply chain.

Recycled paper is made by breaking down used or leftover paper fibres and remaking them into new paper products. Life cycle assessments show that recycled paper has significantly lower land‑use change impacts and can also reduce carbon and water impacts compared to virgin paper. We work with independent standards such as the Global Recycled Standard (GRS), the Recycled Claim Standard (RCS) and the SCS Recycled Content Standard to verify recycled content and track it through the supply chain.

The feathers and down we use are a by‑product of the food industry. We work with independent standards such as the Responsible Down Standard (RDS), which certifies down and feathers meet high animal‑welfare requirements and tracks them from farm to final product.

Recycled ceramic is made by reprocessing factory offcuts and other unused ceramic materials, which are broken down and re‑formed into new products. Life cycle assessments show that recycled ceramic can reduce carbon emissions, water use and land‑use impacts compared to virgin ceramic. We work with independent standards such as the Global Recycled Standard (GRS), the Recycled Claim Standard (RCS) and the SCS Recycled Content Standard to verify recycled content and track it through the supply chain.

We work with organisations such as the Leather Working Group (LWG), which independently audits and certifies leather manufacturers based on their environmental and social performance. Because leather used in fashion and homeware is typically a by‑product of the food industry, LWG focuses on improving environmental and supply‑chain practices at the tannery stage.

Linen is made from flax, a natural fibre grown primarily in Europe. We work with independent certifications such as Masters of Linen, which require 100% European traceability, meaning the flax is grown, spun and woven within Europe. These certifications help ensure transparency and support responsible practices across the flax supply chain.