#BritainGetTalking with ITV and Dunelm

Silence might be golden, but talking is much more valuable.

In honour of Mental Health Awareness Week and in conjunction with ITV’s Mental Wellness Campaign, we supported a very special ad break during Britain’s Got Talent this Saturday. Instead of telling you all about the latest products and services, the ad break was silent – designed to give us, the viewers, some space to check in with our families and friends instead of being absorbed in the screen.


Being able to talk and open up to someone is an underrated but essential piece of the good mental health puzzle, and as a business we try to support our colleagues with this as much as we can. Problems with mental health can affect every avenue of a person’s life, it’s not something that gets left at the door when they enter their workplace.

Our colleagues are what make our business special, and we don’t take it for granted that our people spend hours in our stores, distribution centres, manufacturing centres and offices every week to make our business successful and our customers happy. The least we can do is offer them the best support we can while they’re with us.

While mental health varies dramatically, the key to improving it is always rooted in communication, which is why all of our line managers receive mental health awareness training. The training aims to help managers spot the signs of Depression, Anxiety, Eating Disorders, Self-Harm and Suicide, so they can open up conversations and signpost the places our colleagues can find the expert support they need.

This Mental Health Day on Thursday 10th October we’ll be making extra Time To Talk – and just like the ad break on Saturday night we’ll be encouraging all of our colleagues to grab a cuppa and check in with each other to see how they’re doing away from day to day tasks.

We’ll also be taking a leaf out of ITV’s book this Thursday, and taking a break from social media for 24 hours to encourage everyone to take some time out to talk.

If you fancy following suit, reach out to your friends and family for a catch up that goes a little bit deeper than usual. There’s no burden on you to solve their problems, but lending an ear can make a big difference.

For more information on the signs to look out for, and advice to help you support those around you, visit mind.org.uk and youngminds.org.uk