Towels Buying Guide

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Towels Buying Guide

End your relaxing soak in the bath or refreshing shower with something soft and sumptuous from our wide range of towels. Comforting and absorbent, find the right towels for your home with our guide to towel terms and types.

What is GSM?

'Grams per square metre', or GSM as it's more commonly known, indicates the density of the material and gives some indication of how thick, absorbent and luxurious feeling your towels will be. These initials are a common sight on fabric products, particularly high-end.

The higher the GSM, the thicker and more absorbent the towel, as there will be more loops or longer loops present than in lower GSM towels.

Types of towel

Air Rich Towels

Air Rich Towels

Fast to absorb and quick drying, these incredible 100% cotton colour-fast towels love to be washed and get fluffier every time thanks to their innovative textile technology.

550gsm weight

550gsm Weight

100% Cotton

100% Cotton

Stay colour

Stay Colour

Quick Absorbency

Quick Absorbency

Shop Air Rich Towels
Ultimate Towels

Ultimate Towels

With their plush deep pile and generous weight, our Ultimate towels offer superior softness. Made from 100% zero twist cotton for sumptuous texture and high absorbency, these luxurious thick towels are the perfect way to add some indulgence to your bathroom.

600gsm weight

600gsm Weight

100% zero twist Cotton

100% Zero Twist Cotton

Low fibre shedding

Low Fibre Shedding

Stay colour

Long Lasting Colour

High Absorbency

Highly Absorbent

Shop Ultimate Towels
Dorma Silk Blend

Dorma Silk Blend

Irresistibly soft with a luxurious silky finish, our Dorma Silk towels are carefully crafted using an indulgent blend of pure cotton and silk to create a sumptuously comforting bathroom experience.

600gsm weight

600gsm Weight

95% Cotton & 5% Silk

95% Cotton & 5% Silk

Super Soft

Super Soft

High Absorbency

Highly Absorbent

Indulgent Shine

Indulgent Shine

Shop Dorma Silk Blend Towels
Dorma Silk Blend

Dorma Supima

Using nothing but premium quality American-grown Supima cotton, these indulgently thick towels combine superior absorbency and minimal shedding with an opulent look and incredible softness that will last.

700gsm weight

700gsm Weight

100% Supima Cotton Pile

100% Supima Cotton

High Absorbency

Highly Absorbent

Low fibre shedding

Low Fibre Shedding

Extra Long fibres

Extra Long Fibres

Longer Lasting

Longer Lasting

Thick

Thick

Shop Dorma Supima Towels

Towel size guide

Below are the approximate dimensions for our Egyptian Cotton towels. Please use this as a guide, but be aware our other collections might be slightly different.


Face Towel


30cm x 30cm


Guest Towel


40cm x 60cm


Hand Towel


50cm x 90cm


Bath Towel


70cm x 125cm


Bath Sheet


90cm x 170cm


Caring for your towels

Washing

We recommend that all towels should be washed before use, and always follow the care instructions included. Keep light and dark washes separate to avoid dulling, and use fabric softener sparingly as it can reduce the absorbency of the towel over time. Tumble drying your towels on a low temperature will fluff up and open the fibres to enhance softness.

Pulls

If your towel develops a pull, trim the loop with a pair of scissors to stop the strand from getting caught and pulled further. If you notice a high number of pulls in your towel, it may be worth checking inside your washing machine or tumble dryer as sometimes a sharp edge inside the drum may catch fibres and cause loops in towels and garments.

Cleaning products

Harsh cleaning products and bleaching agents as well as some toiletries and skin treatments may damage your towels by breaking down the fibres and stripping off the colour. Rinse your skin well after using skincare products before drying off.