William Morris At Home Lodden Wool Rug

• Expertly Handcrafted from 100% Wool
• Subtle High Low Pile
• Premium and Durable Wool Pile
• Iconic "Lodden" Design

Named after a River that flows through East Anglia, The William Morris at Home Lodden Wool Rug offers a fresh interpretation of traditional design through its tone-on-tone palette and subtle, timeless pattern. Designed in 1884 and inspired by the natural forms William Morris loved, Lodden’s delicate floral motifs are beautifully understated arranged in a dense lattice design, making the Lodden rug a versatile, easy to style addition to both modern and classic spaces.

Crafted with a thoughtful variety of texture between the low pile wool loop and thicker, chunkier high pile motifs, this rug creates a 3D textured effect that brings depth and movement to its surface. Handmade from 100% wool and carefully hand-finished, it offers a soft, durable addition that reflects true craftsmanship.

The rug pictured is: 160cm x 230cm.

Care Instructions: Wool is a natural fibre, and shedding is normal for a long period. Unroll your rug and leave for 24 hours during first use. Maintain your Wool rug by vacuuming regularly with a nozzle attachment, this will reduce shedding over time. Cut any loose fibres with scissors, do not pull. For accidental spills blot immediately and spot clean with a damp white cloth, do not rub or over saturate the fibres to keep them soft and plush. Add an anti-slip underneath your rug to prevent slipping. Rotate every few months to prolong the life of your rug.