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We need your help
Alongside our customers, we will be gifting £20,000 worth presents in shoebox-sized packages to our local Care Homes, Primary Schools and Refuges.
Each year there are thousands of elderly Care Home residents that don't receive a gift at Christmas. More children than ever live in under-privileged homes where receiving a gift isn't a possibility. And during lockdown, an increasing amount of vulnerable women are being driven away from unsafe homes and all of the belongings.
We need your help to bring them some joy this festive season
Ask in-store to get involved
We will sanitise and wrap all gifts before delivering them to our local community in time for Chritsmas.
Minimum value £10 per filled box.
FAQs about Delivering Joy
Due to local lockdowns some stores are temporarily closed. Our general FAQs apply to all stores, but please check the regional section for information that affects your area.
I can’t see any information within my local Dunelm community group on Delivering Joy – where can I find out more?
If you don’t find the answer you’re looking for on this page, please post a message in your Local Community Facebook Group and one of our store colleagues will be in touch. Alternatively, our stores are remaining open for Click & Collect, so if you happen to be picking up an order, a member of our team will be more than happy to answer any of your questions.
Does it have to be Dunelm products within the box?
Not at all. Our main priority is to give the person who wrote the tag something they’ll love, so you can fill your box with items from anywhere as long as they’re in date (for anything perishable), safe and match the info listed on the tag.
I can’t go in-store as I’m shielding, but I still want to donate.
You can absolutely get involved without going into one of our stores. To find out how you can help, please search ‘Dunelm Community’ on Facebook and choose your local store. Once on the page, please post a message and a member of the team will get back to you.
Are Dunelm profiting from this?
We’re not doing this for anything other than wanting to support our communities and bring a little bit of joy to some of the most vulnerable members of society across the UK. We’re giving gifts too, and have made an additional £25,000 worth of boxes across our 175 stores on top of our customer donations. Our team will be preparing, wrapping and delivering the boxes to ensure they arrive in time for Christmas.
My store has run out of tags and shoe boxes, what can I do to help?
We’ve been overwhelmed at the response so far to our Delivering Joy initiative.
We’re replenishing tags and boxes as quickly as we can, and we’re also encouraging people to use any unwanted shoeboxes they may have at home (we love recycling!). For more information, please head to your local Dunelm Community Facebook group for the latest updates, or speak to a colleague if you happen to be going to a store.
I work at an organisation that would really benefit from donations – how can we get involved/fill in some tags?
We’re committed to supporting our chosen local Schools, Care Homes and Refuge partners this year, but where some of our stores are able to support more organisations they are doing so. Please give your local store a call and ask to speak to the management team, who will be able to provide further information.
I’d rather use my own shoebox for sanitary reasons, can I do this?
We’re encouraging as many people as possible to use and donate their own shoeboxes as we have a limited amount - and we fully appreciate that some people may prefer to use their own. If you don’t have any going spare, we do have shoeboxes in store which you can pick up from our Click & Collect collection point - just ask a member of the team.
Can I donate more than one shoebox?
Yes of course! If you can give more than one gift, that’s amazing - thank you. All we ask is that you only take the amount of tags and shoeboxes that you’re definitely able to donate as we don’t want to disappoint any of our lovely recipients this Christmas.
We want to make sure every tag gets a gift, so we’re grateful for every donation we receive. Please head to your local Dunelm Community Facebook Group and post a message to receive a virtual tag from a member of the team at your local store.
Can I still donate after the 11th December?
Unfortunately not. We need all gifts to be back at our stores for Friday 11th December so that we have time to sanitise, wrap and deliver each one to our local schools, care homes and refuges. It’s really important that we meet that deadline to help us Deliver Joy!
This won’t be your only chance to help support the community, because it’s at the heart of everything we do! We have regular initiatives taking place to spread kindness, and you can keep up to date with them by searching for your local Dunelm Community Group on Facebook.
How are you tracking the gift requests and the shoeboxes returned?
We’re keeping a detailed log at each of the stores to ensure that we keep track of tags taken and shoeboxes received. We’re encouraging people to only take tags/gift requests that they know they can support us with. However, where shoeboxes are not returned, we will fulfil the donation ourselves to ensure everyone receives a little bit of joy this Christmas.
Is this safe? What precautions are being taken against COVID-19?
We can confirm that all stores are remaining open for Click & Collect along with our strict social distancing and health and safety measures in place, and we also have specific processes in all stores for our Delivering Joy initiative. These include set times, dates and numbers of people handling wrapping events to manage the sanitisation and wrapping of the shoeboxes, with all gifts being checked before leaving the store. The delivery of these gifts will be on a pre-arranged date organised with our local partners and will follow all of the safety steps we use for home deliveries, like our stand-in Santas regularly sanitising their hands, and deliveries being completely contact-free.
If your local store is still open, our safety measures are still in place including social distancing, limiting the amount of shoppers allowed in at once, sanitiser for hands, baskets and trolleys and lots more.
How do I return a shoebox while my local store is closed?
If you have a Click & Collect order to pick up, you can drop your shoebox(es) off at our collection point before stores reopen.
We hope to reopen our stores in England from Wednesday 2nd December, so you’ll have from then until Friday 11th December to pop them into the store. Our colleague wrapping events will then start, giving us enough time to sanitise, wrap and safely deliver the gifts to the community in time for Christmas.
Why are you encouraging people to go into stores?
Our stores in England are currently open for Click & Collect only. If you happen to be visiting to pick up your order, we’ve made it possible for you to pick up a tag or drop off a filled shoebox - you won’t have to go into the store for any reason.
If you’re not planning a visit but would still like to get involved, please search Dunelm Community on Facebook and choose your local area. Once on the page please post a message and a member of the team will get back to you to let you know how you can get involved without visiting a store.
Scotland, Wales, and Northern Ireland FAQs
I was in-store today and the tags have people’s names and where the care homes/school/refuge they’re from? Isn’t this dangerous?
We take safeguarding very seriously and we assure you that we have clearly communicated to all organisations involved and our colleagues that tags should only include the person’s age and items they’d like to receive. If we receive a tag with a name included, we will cover the name so it won’t be visible, but if you do find any tags in-store that are still showing personal information, please let us know so we can fix this straight away.
Can I take more than one tag from the tree?
You’re welcome to take as many tags as you’d like. We just ask that you only take the amount that you will definitely be able to donate, because we don’t want to disappoint anyone this Christmas. We want to make sure every tag receives a gift, so thank you for getting involved. We’re grateful for every donation we receive!
Is it safe to be doing this while COVID-19 is still around?
We don’t want anyone to feel unsafe or at risk. We can confirm that along with our strict social distancing and health and safety measures in store, we’ve also got specific processes across all our stores for our Delivering Joy initiative. These include set dates, times and teams dedicated to managing the sanitisation and wrapping of the shoeboxes, with all gifts being checked before leaving the store. The delivery of these gifts will be on a pre-arranged date organised with our local partners, and will follow the same safe, contact-free delivery methods we use for our home deliveries.
Why are you encouraging people to go into stores?
If you happen to be visiting anyway, we’re giving you the opportunity to pick up a tag or drop off a filled shoebox.
If you don’t feel comfortable doing that or you’re not planning on visiting a store before 11th December, you can still get involved by searching for your local Dunelm Community Group on Facebook. Once you’re on the page, please send the team a direct message and they will get back to you to let you know how you can get involved without visiting a store.