Last year we donated 18,000 gifts to those who wouldn’t usually receive a present on Christmas day. Can you help reach even more people this year?
Each tag on your local store’s tree represents a person in your community, so when you choose to take a tag and bring your gift back, you’re helping someone close by feel cared for.
3 steps to deliver joy
That’s all it takes, and we’ll deliver all gifts to our communities in time for Christmas
Minimum value £10 per gift bag
FAQs about Delivering Joy
I can’t see any information within my local Dunelm community group on Delivering Joy – where can I find out more?
If you don’t find the answer you’re looking for on this page, please post a message on your Local Community Facebook Group and one of our store colleagues will be in touch. Alternatively, speak to a member of our in-store team and they will be more than happy to answer any of your questions.
Does it have to be Dunelm products within the gift bag?
Not at all. Our main priority is to give the person who wrote the tag something they’ll love, so you can fill your gift bag with items from anywhere as long as they’re in date (for anything perishable), safe and match the info listed on the tag.
I can’t get to a store, but I still want to donate. Can I still get involved?
You can absolutely get involved without going into one of our stores. To find out how you can help, please search ‘Dunelm Community’ on Facebook and choose your local store. Once on the page, please post a message and a member of the team will get back to you.
Are Dunelm profiting from this?
We’re not doing this for anything other than wanting to support our communities and bring a little bit of joy to some of the most vulnerable members of society across the UK. We’re giving gifts too, and have made an additional £17,500 worth of gifts across our 175 stores on top of our customer donations. Our team will be preparing and delivering the gifts to ensure they arrive in time for Christmas.
My store has run out of tags, what can I do to help?
We’ve been overwhelmed at the response so far to our Delivering Joy initiative.
We’re replenishing tags as quickly as we can. For more information, please head to your local Dunelm Community Facebook group for the latest updates, or speak to a colleague if you happen to be going to a store.
I work at an organisation that would really benefit from donations – how can we get involved/fill in some tags?
We’re committed to supporting our chosen local Schools, Care Homes and Refuge partners this year, but where some of our stores are able to support more organisations they are doing so. Please give your local store a call and ask to speak to the management team, who will be able to provide further information.
Can I donate more than one gift?
Yes of course! If you can give more than one gift, that’s amazing - thank you. All we ask is that you only take the amount of tags that you’re definitely able to donate as we don’t want to disappoint any of our lovely recipients this Christmas.
We want to make sure every tag gets a gift, so we’re grateful for every donation we receive. Please head to your local Dunelm Community Facebook Group and post a message to receive a virtual tag from a member of the team at your local store.
Can I still donate after the 10th December?
Unfortunately not. We need all gifts to be back at our stores for Friday 10th December so that we have time to deliver each one to our local schools, care homes and refuges. It’s really important that we meet that deadline to help us Deliver Joy!
This won’t be your only chance to help support the community, because it’s at the heart of everything we do! We have regular initiatives taking place to spread kindness, and you can keep up to date with them by searching for your local Dunelm Community Group on Facebook.
How are you tracking the gift requests and the gifts returned?
We’re keeping a detailed log at each of the stores to ensure that we keep track of tags taken and gifts received. We’re encouraging people to only take tags/gift requests that they know they can support us with. However, where gifts are not returned, we will fulfil the donation ourselves to ensure everyone receives a little bit of joy this Christmas.
Is this safe? What precautions are being taken against COVID-19?
We can confirm that all stores are following strict social distancing and health and safety measures in place, and we also have specific processes in all stores for our Delivering Joy initiative. These include set times, dates and numbers of people checking gifts before leaving the store. The delivery of these gifts will be on a pre-arranged date organised with our local partners and will follow all of the safety steps we use for home deliveries, like our stand-in Santas regularly sanitising their hands, and deliveries being completely contact-free.
Our safety measures are still in place including social distancing, sanitiser for hands, baskets and trolleys and lots more.
I was in-store today and the tags have people’s names and what care homes/school/refuge they’re from? Isn’t this dangerous?
Information is kept to a minimum to keep the identities of the people receiving presents safe and to ensure we are GDPR compliant. We take safeguarding very seriously and we assure you that we have clearly communicated to all organisations involved and our colleagues that tags should only include the person’s gender, age range and interests. If we receive a tag with a name included, we will cover the name so it won’t be visible, but if you do find any tags in-store that are still showing personal information, please let us know so we can fix this straight away.